Manchester City Decade in data

City in the Community

Now more than 30 years old, City in the Community’s (CITC) impact and reach continues to grow to record levels. In 2018, CITC made an average of 20 hours of contact with more than 30,000 individuals in Manchester, and offered more free football than ever before during school holidays and at peak times of anti-social behaviour, totalling 2,100 plus hours each year.

More staff, closer links to Manchester City’s football, commercial and operations teams, and a greater focus on outcomes have allowed CITC to significantly grow its impact

CITC growth

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Turnover (£k)

Staff numbers (full-time equivalents)

Typical engagement per contact across the year (hours)

Key growth of 102m for 2007-08 Key growth for 2007-08 47 Key growth for 2007-08 102m

2007-08

vs

Key growth for 2017-18 528m Key growth for 2007-08 367 Key growth for 2007-08 528m

2017-18

5.0x
4.3x
20x

Growth over 10 years

Over the last ten years, the percentage of Manchester City fans who are aware of the Club’s community activities has risen by 20 percentage points to 90%, while 93% of City fans agree that community work is an important part of the Club’s culture

Fan awareness

Percentage of fans who are aware of community initiatives run by their club

Manchester City fans statistics Manchester City fans
Average for fans of all Premier League Average for fans of all Premier League clubs
Fan awareness for 2011-12 Manchester City 70%, Premier League 56%

2008-09

Fan awareness for 2017-18 Manchester City 90%, Premier League 73%

2017-18

+20pt

Manchester City growth

+17pt

Premier league average growth

Fan appreciation

Percentage of fans who agree that work in the community is and important part of culture and philosophy of their club

Manchester City fans statistics Manchester City fans
Average for fans of all Premier League Average for fans of all Premier League clubs
Fan awareness for 2011-12 Manchester City 70%, Premier League 56%

2009-10

Fan awareness for 2017-18 Manchester City 90%, Premier League 73%

2017-18

+8pt

Manchester City growth

+5pt

Premier league average growth

City in the Community globally and Cityzens Giving

The CITC blueprint, developed over the past 30 years, now drives City’s global initiatives to empower young people and communities around the world through football.

All three majority-owned-and-operated CFG clubs now have their own City in the Community organisations, whilst Cityzens Giving has committed £2.1 million in funding and training to 17 projects around the world over the last four seasons

City in the Community globally and Cityzens Giving

Local environment

Manchester City has carefully managed the environmental impact of its growth over the last decade, which has resulted in enhancements to the physical landscape and biodiversity.

In its day-to-day operations, the club continually seeks to improve its resource management and promote eco-efficiency, through its policies on energy and water usage, and on recycling and waste

Promoting eco-efficiency

Number of slides 04

Working closely with the local community, Manchester City’s major construction projects have brought significant environmental benefits to East Manchester

City Football Academy construction project

Number of slides 04