Manchester City Decade in data

Matchday experience

Manchester City has expanded and enhanced every aspect of the matchday experience over the last decade. The Club has continued to offer affordable season tickets, even as it has invested significantly in facilities and performances on the pitch have improved.

City has gradually transformed the Etihad Stadium – with increased capacity, customer service and fan experience innovations, improved transport and catering – with matchday attendances and memberships up as a result

Highlights

2009-10

Indoor, fully accessible Ticket Office and Supporter Services centre opens on first floor of new City Store.

2009-10 - Highlights

2010-11

The City Promise launched, club-wide customer service initiative aimed at making a visit to the Etihad Stadium the best experience in world football (August 2010). City Square fan zone opens with café, bar and entertainment district.

2010-11 - Highlights

2010-11

Enhanced and expanded Family Stand opens with capacity for up to 8,000 supporters.

2010-11 - Highlights

2011-12

City players take the Premier League trophy through the City centre on an open top bus at the end of the season.

2011-12 - Highlights

2012-13

Metrolink line to Etihad Campus opens (February 2013). Hospitality spaces undergo and overhaul, including the creation of the new Chairman’s Club, and refurbishment of the Mancunian Suite.

2012-13 - Highlights

2013-14

The first ever ‘City Live’ season launch party takes place.

2013-14 - Highlights

2014-15

Installation of giant video screens and second tier LED ribbon, Production Control Room and Broadcast Communications Room, allowing full control over the digital assets to improve the stadium fan experience.

2014-15 - Highlights

2015-16

Opening of the expanded Etihad Stadium, with the capacity increased to more than 54,000.

2015-16 - Highlights

2015-16

Unveiling of the City Circle – a lasting tribute to supporters and players, past and present located at the base of the Nexen Bridge.

2015-16 - Highlights

2016-17

First ever Cityzens Weekend at the City Football Academy – unveiling the new Manager, new badge, new season to fans before anyone else.

2016-17 - Highlights

2016-17

Changing Places facility opens within the Etihad Stadium, further enhancing the club’s provision for disabled supporters.

2016-17 - Highlights

2017-18

Launch of The Tunnel Club, a UK first in football, providing backstage access to world class football (August 2017).

2017-18 - Highlights

2017-18

Awarded Level Playing Field Centre of Excellence award in recognition of the accessible facilities and services offered at the Etihad Stadium.

2017-18 - Highlights

Average attendances for home games at the Etihad Stadium

Filter by

Manchester City home games statistics Manchester City (home games)
Premier League average statistics Premier League average
Average attendances for 2011-12 Manchester City 43k, Premier League 36k

2008-09

Average attendances 2017-18 Manchester City 54k Premier League 36k

2017-18

26%

Manchester City growth

8%

Premier league average growth

27k average attendances for 2011-12

2008-09

vs

48k average attendances for 2017-18

2017-18

78%

Growth over 10 years

Memberships

Number of slides 01

Since introducing a £250 season ticket in 2009-10, Manchester City has offered the cheapest season ticket of any of the Premier League clubs finishing in the top ten every season, apart from 2015-16 (when Stoke City’s was £5 cheaper)

Cheapest annual season ticket of top ten Premier League clubs

Manchester City has expanded and enhanced every aspect of the matchday experience over the last decade

Matchday at the Etihad Stadium

Filter by

Seasoncard retention rate

Occupancy rate at the Etihad

78% Seasoncard retention rate for 2011-12 78% Occupancy rate at the Etihad Stadium for 2011-12

2007-08

vs

95% Seasoncard retention rate for 2017-18 95% Occupancy rate at the Etihad Stadium for 2017-18

2017-18

17pts
10pts

Growth over 10 years

Global fan engagement

Success on the pitch, combined with an innovative digital and social media strategy, have transformed the level of interest in Manchester City around the world.

Manchester City has quadrupled its global fanbase since 2010. This is reflected in greater interest in news about City and higher levels of viewing of City games on TV around the world

Global fanbase

Number of slides 04

Online searches

Volume of monthly Google searches for ‘Manchester City’, 2008-2018 (peak = 100)

legend

City’s proactive approach to digital and social media has led to significant increases on key platforms. It is the second biggest football club in the world in terms of cumulative YouTube views

City innovation in digital and social media

2008-09

Launched new ticketing website, as well as Man City’s Twitter and Facebook accounts.

2008-09 - City innovation in digital and social media

2009-10

Club moves to a free-to-view video service, launching CityTV and an award winning new website (Roses award for best website, econsultancy CMS implementation of the year, Webby Nomination).

2009-10 - City innovation in digital and social media

2010-11

Club publishes its first video on YouTube and launches Lovie-award winning iPhone CityApp, website wins Sports Website of the Year and Lovie award.

2010-11 - City innovation in digital and social media

2011-12

Man City is the third most played football club in the world on EA Sports’ FIFA 12 online game. The Club website wins Champions League Website of the Year.

2011-12 - City innovation in digital and social media

2012-13

More video views on YouTube than any other football club in the world. Launched 12 international websites, most languages covered in the Premier League.

2012-13 - City innovation in digital and social media

2013-14

City was ranked the best football club on social by Accepted Socially, and passes 100 million lifetime views on YouTube.

2013-14 - City innovation in digital and social media

2014-15

Launched Matchday App, companion app for matchday audience and fans in the stadium.

2014-15 - City innovation in digital and social media

2015-16

Club record-breaking views on YouTube, producing the most ever in a season with 82 million.

2015-16 - City innovation in digital and social media

2016-17

The top-placed football club in the world in SportTechie’s ranking of the 25 Most Tech-Savvy Sports Teams. Launched new website.

2016-17 - City innovation in digital and social media

2017-18

Passed 1 million subscribers on YouTube, becoming one of only three football clubs to exceed this threshold.

2017-18 - City innovation in digital and social media

TV, digital and social media

Number of slides 06