Manchester City Decade in data

Commercial growth

Since the early years of Manchester City’s new ownership, significant strategic investments were made which culminated in the Club reaching operational profitability in 2014-15 and ensuring long-term financial sustainability.

City’s revenues have increased almost six-fold over the last decade, to more than double the Premier League average. The Club has operated at a profit for the last four seasons

Financial performance

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The Club has steadily climbed the ranking of top European clubs for revenues, from 20th place a decade ago to fifth place now

Global football clubs revenue ranking

Manchester City’s position in the Annual Football Money League

Chart: Ranking amongst top European teams

Development of partnerships

Manchester City has sought innovative ways to develop and commercialise its presence globally.

The Club has increased the number, quality and global nature of its commercial partnerships. Its growing success has led to a 30-fold increase in its brand value over the last decade

Highlights

2008-09

Etihad Airways sign a three-year deal to be Manchester City’s official shirt sponsor and partner.

2008-09 - Highlights

2009-10

City signs deals with new partners Ferrostaal (2-years), Etisalat (3-years) and Abu Dhabi Tourism Authority (3-years).

2009-10 - Highlights

2010-11

A comprehensive 10-year partnership between the Club and Etihad Airways is announced, including an extension of the existing shirt sponsorship deal and naming rights for both the Etihad Stadium and the Etihad Campus in East Manchester.

2010-11 - Highlights

2011-12

Nike become Manchester City’s global kit supply partner, greatly expanding the availability of the Club’s kit around the world.

2011-12 - Highlights

2012-13

City undertake the Club’s first post-season tour to New York, coinciding with the launch of New York City FC, the MLS’ 20th expansion team.

2011-12 - Highlights

2013-14

Manchester City open a new, permanent office in London for commercial staff.

2013-14 - Highlights

2014-15

Etihad and Nissan become City Football Group partners, incorporating New York City FC and Melbourne City FC in the new global deal.

2014-15 - Highlights

2015-16

SAP partnership goes global. City Football Schools launch an in-schools football development programme with the Ministry of Education in China, and will go on to engage more than 350,000 6-19-year-olds in 11 provinces in its first three years.

2015-16 - Highlights

2016-17

WIX become a City Football Group partner; Nexen renew partnership with City and become first sleeve partner in the EPL; Tecno Mobile first global partner from China following investment by CMC.

2016-17 - Highlights

2017-18

Ground-breaking partnership with Amazon to produce a behind-the-scenes documentary series for Amazon Prime Video.

2017-18 - Highlights

Commercial growth indicators

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Brand Value (estimated by independent consultancy Brand Finance)

Number of commercial partners

Value of commercial revenues

33 million pounds of Brand Value 24 commercial partners 23 million pounds of commercial revenues

2007-08

vs

953 million pounds of Brand Value 57 commercial partners 218 million pounds of commercial revenues

2017-18

29x
2.4x
9.5x

Growth over 10 years